Export Ready USA

Tips and tools to help you prepare and succeed in the US market
20 - 27 Oct 2021 Online
20 - 27 Oct 2021
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The US wine market is number one in the world by volume and value and one of the most challenging. Export Ready USA is a two -part series that provides wineries looking to export to the USA with everything needed to know for preparation and success in this complex market.

The US wine market is number one in the world by volume and value and one of the most challenging.

This October, Wine Australia is launching Export Ready USA, a two-part series that provides wine brands a glance into this complex market to consider whether there is potential for their brand. Gain critical knowledge and insights in just one hour split over two weeks.

Join host Aaron Ridgway, Wine Australia’s Regional General Manager Americas, as he outlines the tips and tools you need to know followed by a Q&A session.

Session 1: Everything you need to prepare. 20 October 11:00AM AEDT
Learn about market size, key price points, trends, and regulatory aspects such as the three-tier system.

Session 2: Everything you need for success. 27 October 11:00am AEDT
Hear what happens once you’ve found an importer, best practices for growing your sales and rapport with distributors, and how to talk about your brand for a US audience.

Detailed resource handouts on the latest market figures will be made available for download, plus find out more on how to use Wine Australia’s suite of export tools.

Registration

Register to access part one and two of the series. 

Recordings will be available to registered participants

 

Speakers

Aaron Ridgway

Wine Australia's Regional General Manager, Americas

Aaron Ridgway has worked in the wine sector for 15 years, in roles as varied as cellar door sales (Clonakilla), retail sales (Market Cellars, Camperdown Cellars), education and guided tours (Kamberra Winery) and, since 2010, in sales and distribution in the US.

Aaron co-founded the Fine Wine Agency in March 2010 before taking on a senior sales role at Langdon Shiverick Imports in 2011.

Prior to joining Wine Australia in July 2016, Aaron spent four and a half years with Negociants USA, first as a region manager based in New York, and then as National Sales Manager based in California.

In his role as Head of Market, the Americas, Aaron is focused on raising the awareness and appreciation of Australia’s finest wines and regions among the key wine trade and sommeliers.

Aaron graduated from the Australian National University with a Bachelor of Arts (Film, French) in 2007. He won the ANU film prize twice and received a scholarship to study abroad at Sciences-Po in Paris (2006–07) and he worked as a journalist at the Canberra Times from 2008–10.

20 - 27 Oct 2021
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